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We know how empowering it is to enable others - to start their own creative projects and tell their own stories.  That’s why we’ve decided to share our customers’ stories* to highlight their aspirations and challenges and share that wonderful sense of accomplishment you get from learning something new.  At Stitch & Story we want to share our love of crafting – encouraging others to tell their own stories and create remarkable memories.

Chloë Tyler @chloe.heywood

Chloë Tyler got in touch with us to see if she could feature Stitch & Story on her beautiful blog Petals & Paint Charts.  Of course we said yes and you can read the blog post here.  Chloë is a scientist, wife and mother, based in Oxfordshire, who came across Stitch and Story last year and has been knitting since!

I would definitely describe myself as a maker and I love trying out new things and learning new skills. My Grandma taught me the basics of knitting at around 8 years old – she used to cast on the stitches for me and let me have bits of wool left over from her projects, and correct any mistakes I made along the way! I made a very long, thin, multi-coloured scarf for my doll but that was as far as I got!

I found Stitch and Story through Instagram last year and was inspired to have a go and see what I could make, hoping to improve on my previous attempt!

I love how everything you need is within the kits, including detailed instructions and gorgeous tactile needles. There are also great online tutorials if you get stuck. The merino wool is gorgeously soft and as it’s quite chunky you see progress really quickly which is great as a beginner.

So far I have knitted cosy socks and a couple of hats for our little one – this winter I’m planning to knit Luca Pom hats for us both and maybe venture onto bigger projects.

* If you would like to be featured in an Our Knitters' Stories newsletter/blog post please contact us on


S&S Knitting Workshops - have you been yet?

Perfect for some modern knitter knatter - whether you’re new to knitting or looking for company or advice while completing that knitting project.

Saturdays @ 10:30am - 12:30pm

Farmstand, 42 Drury Lane, London WC2B 5AJ