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We know how empowering it is to enable others - to start their own creative projects and tell their own stories.  That’s why we’ve decided to share our customers’ stories* to highlight their aspirations and challenges and share that wonderful sense of accomplishment you get from learning something new.  At Stitch & Story we want to share our love of crafting – encouraging others to tell their own stories and create remarkable memories.

Noel Hamilton

Noel Hamilton, a Creative Director from Georgia, USA, and now living in London, started coming to our knitting workshops back in April 2017. Noel brought her mum’s old knitting needles and yarns along to her first workshop but was quite a nervous beginner knitter, struggling to get over the first hurdle. We introduced Noel to the Mateusz Snood pattern as her first project and within a few weeks she was confidently completing it in time for (US) Mother’s Day!

My mom attempted to teach me how to knit, but I could never grasp the concept until I started taking classes with Stitch & Story. So naturally, I wanted my first piece to be a gift for her. I presented her with an Olive Pastel Snood on Mother's Day, and she loved it! I think the thought of giving her this gift got me through those first lessons, when I was sure I'd never be able to knit anything at all. It was only after two or three classes when I hit my stride, and now my hands have a craving for knitting needles. Looking forward to making many more beautiful things!

Noel still regularly attends Stitch & Story workshops and has progressed onto new projects.

* If you would like to be featured in an Our Knitters' Stories newsletter/blog post please contact us on