We’re back on home soil, and recovered from jet lag, after an exciting few days in New York exhibiting for the first time at NY Now. Our first international trade show, we touched down in JFK on the 16th of August for an exciting week at Javits Convention Centre. The response was great and we were thrilled to promote our latest collaboration with global baby brand Sophie la girafe.
The exclusive Sophie la girafe knitting kits are created using our superfine merino baby yarns and generated lots of interest at NY Now. The collection includes an adorable statement headband, signature Sophie la girafe hat, cosy mittens, booties, sweater and blanket. Our all-in-one kits contain everything you need to get started and make the perfect gifts for her, new mums and gifts for the baby. Designed and packaged in London, and supporting 100% sustainable merino wool, we were proud to present our British products to the US market.
We made some interesting contacts in New York which may lead to some exciting developments in the future. In the meantime we’ll be showcasing our Sophie la girafe collection a little closer to home at Top Drawer next week before flying to Cologne for Kind + Jugend. Busy, busy!
Discover the patterns, and inspiration, behind the collection, in a Q&A with our knitwear and crochet designer, Fadzi.