Stitch & Story:

Find Your Club

Sew off who you are with our club kits. These 6 original designs are all about finding a common thread with other makers, as well as the characters you connect with. Craft is a club everyone can join.


Pusheen knows that crafting and self-care go paw in paw, so take a little time to switch off, and focus on you, with this collection of 8 designs, each one full of pawsitivity and motivation!


Charles M. Schulz’s iconic duo, Snoopy and Woodstock, will brighten your day, and have you doing your own happy dance, with 6 classic designs for you to create.

3 reasons why you’ll love cross stitch

The perfect place to start

Never crafted before? No problem! With our all-in-one kits, and handy cross stitch guide, it’s as easy as hoop, thread, and sew.

Crafting on the go

Cross stitch is perfectly portable, so take your hoop and threads on your adventures - train rides, sofa days, beach trips (lucky you!).

X-press yourself

Choose a design that’s ‘a bit of you’, and find the joy in bringing it to life stitch by stitch, row by row.

Crafting the Collection:

Find Your Club

Join our graphic designer, Gemma, as she reveals more about her inspiration for creating our very own cross stitch collection.

Stitch & Story’s

next adventure

Find out more about our cross stitch collections, and why we’re sew excited for the arrival of this new craft!

Let your stitches
tell your story

Discover common threads with a community of crafters on Instagram.


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