Our threads have been infused with glorious scents, ready to take you on a full immersive experience as you stitch.

The Find Your Club collection now has a limited run of fun scents that come to life as you run your thread through the aida (and of course, when you scratch it when it's done!)

Smell the comforting scent of freshly baked cookies making Hug Club, or soothing lavender while working on Self Care Club. Which will you choose?


The Smell of the Seaside
Ocean Club

Freshly Baked Cookies
Hub Club

Relaxing Lavender
Self-Care Club

The Forest
Dinosaur Club

Mindful Sandalwood
Celestial Club



Okay, we admit, it was just an April Fool's. But that doesn’t stop us from wishing it were true. You can still get your hands on our Find Your Club collection, but sadly it won’t release a scent as you work.