All-in-one kits

Everything you need to start your project

Stitch-by-stitch instructions

Designed with beginners in mind

Super-soft yarn

Quality yarns
bursting with colors

Crafting made simple

Our mission is to be both the inspiration to crafting, and the guide to learning. With all its ups, downs, and slipped stitches - you'll be proud to say "I made this".

Paw-fect sweaters
for your pooches

2 new knitting and crochet patterns to create a cozy jumper for your four-legged friends.

The Christmas Shop

Start making your gifts today, and find the perfect presents for the crafter in your life.

The Lore Collection

Discover a brand new collection
of 12 knitting and crochet patterns.

A mini kit to get you started

Start your crafting journey right here with our cute and quick beginners knitting kit.

Join thousands who started their stories with us

Learn alongside a growing community of makers who are each at chapter one of their crafting story. We’re cheering on everyone - whether you’re picking up your very first project, or your hundredth!

Made by you


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My Baba
Oprah Magazine
The Guardian