Our illustrative logo reflects the intricate beauty of crafting something for yourself, and suggests the storytelling nature behind our brand.
Our company name, Stitch & Story, came about because we know how empowering it is to enable others - to start their own creative projects and tell their own stories. “I made that.” It’s a great feeling and whatever you’ve created, will far outweigh anything you could buy. It represents the leap you made to have a go and learn a new skill; a way of taking time for yourself; the thrill of creating something from scratch, unlocking your creativeness and sharing it with family and friends.
Stitch & Story’s journey began in February 2012 when, being born a Millennial, Jennifer Lam noticed that crochet and knitting were being lost to this generation. The crafts were perceived as old-fashioned with overwhelming terminology, cheap yarns and out-of-date patterns. Together with business partner Jen Hoang, combining backgrounds in design and publishing, we set out to create a product that would inspire more people to learn to knit and emphasise the richness of stories behind handmade products.
What started as a series of London workshops developed into knitting kits as we realised we weren’t reaching enough people in this way. Working from a kitchen table, the initial “workshop in a bag” knitting kit prototype was sketched and thus Stitch & Story was born.
Stitch & Story is the modern solution for the amateur crafter. The way we consume has changed; there’s a greater demand for personalized, meaningful and ethical goods that act as talking points. So, we are reinventing the traditional concepts of knitting and crochet to inspire a new generation of hobbyists.
Our aim is to encapsulate an individual's entire crafting life by bringing out the unique craftsmanship in everyone.
We love to hear from you or, even better, craft with you.
You can reach out to our wonderful customer service team with questions or feedback at email@example.com
For marketing and press enquiries email firstname.lastname@example.org
For wholesale and stockist enquiries please email email@example.com
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